Google vs Meta · dashed rule is the weekly target
Month-to-date split
Weekly, all platforms
Weekly, all platforms
Leads and conversions
Bars = spend · line = % change
Per calendar month
Spend rising while cost per result falls is the shape you want
Click a column heading to sort
Aggregated over the window · click a heading to sort
Top spenders, aggregated by ad
Cheapest first · only ads with 5+ results are ranked
30-day window
Only campaigns whose revenue could be matched appear as bars
Sorted by matched revenue